Older folks like Wii, PCs and cellphones, too (USA Today)
Seniors are dispelling an age-old stereotype: that folks getting up in years have little or no interest in the latest technology. Video games, PCs, cellphones and such can help keep minds and bodies sharp. Tech companies are starting to pay closer attention to the mature market, and to folks with physical disabilities.

Bright Ideas for 2008 (BrandWeek)
Marketing is about solving problems. Young people aren't buying our cars. Mothers think their diapers are better. The cheaper store brands are eating into our profits. In the course of solving problems, marketers often stumble onto ideas.

New Media Predictions 2009: What Online Independent Publishers Should Expect From The Future - Part 2 (MasterNewMedia.org)
Here is Part 2 of my New Media Trends and Predictions for 2009 . In this report I look at major trends while I try to anticipate key changes and the type of innovation taking place around the world of new media communication and professional web publishing. While yesterday I have covered web and video publishing, content creation, newsmastering, online advertising, internet marketing, in ...

A good vintage: Gaming roundup 2008 (Independent)
From aerobics to free running, drumming to driving, battling the gods to playing at being a deity, 2008 has been a good vintage for games. With no console launches, publishers have had to rely on creativity – and sequels – to boost sales rather than relying on the buzz created by new platforms.

Bright Ideas for 2008 (BrandWeek)
Imagine an advertising campaign where the pitch is so covert that the advertiser is all but undetectable. That's the thinking behind "dark marketing," a term that seems to refer to ninja-type martial arts applied to shilling products.