Bright Ideas for 2008 (BrandWeek)
Marketing is about solving problems. Young people aren't buying our cars. Mothers think their diapers are better. The cheaper store brands are eating into our profits. In the course of solving problems, marketers often stumble onto ideas.

Bright Ideas for 2008 (BrandWeek)
Imagine an advertising campaign where the pitch is so covert that the advertiser is all but undetectable. That's the thinking behind "dark marketing," a term that seems to refer to ninja-type martial arts applied to shilling products.

Bernie Madoff gives ammo to anti-Semites everywhere (The Jewish Journal of Greater Los Angeles)
“It’s all just one big lie.“ With those words Bernard Madoff confessed to senior executives of Bernard L. Madoff Investment Securities that the $17 billion hedge fund company he founded was nothing more than a Ponzi scheme.